Core Belief
Attention Isn't the Goal
10+
Years in this market
Info
Most people arrive with a symptom. Sales are flat, or the campaign got likes and nothing else. My job is to find the cause before anyone spends a dinar on media. Ten years in this market: three selling face to face, seven building brands at Mithra Production. For Kiasa that ended in 60% more sales in eight months.
The best marketing strategy is the one tied directly to sales and business growth. Getting noticed is only the start.
People come to me for a campaign. The first question I ask is what they are actually trying to fix. Often the answer changes what we build.
Experience
7 Years, ongoing
Marketing Manager
Mithra Production
Part of Mithra's creative team, turning a sales foundation into campaigns that connect directly to growth. Every strategy is measured against what it does for the business, not just how it looks.
3 Years
Sales
Business Development · Bkhor Co. (Gypsy Lucy) · Qimat Almasiya
Where the path into business began. Hands-on experience understanding exactly what customers need, and what actually makes them buy.
Certificates
Training and professional development in sales, marketing and project management.
Hiwa Foundation
Sales and Being an Efficient Salesperson
Three-day workshop · February 2023
Canadian Training Center of Human Development
Diploma in Sales & Marketing
Certificate of Achievement, 40 hours · July 2019
REACH Organization & Diakonie Katastrophenhilfe
Project Management and Marketing
Lisa Community Center, Sulaymaniyah · August 2019
U.S. Department of State, American Corner Sulaymaniyah
Project Management and Marketing
Life-skill training course · August 2019
Leaders’ Dream
Diploma in Sales & Marketing
With Canadian Training Center, John Maxwell & Talal Abu Ghazaleh · December 2019
Hiwa Foundation
Fundamentals of Strategic Marketing
Certificate of Completion, 25 hours over five sessions · May 2025
In the Field
Client meetings, production days, workshops and industry events: the work behind the campaigns.
Our Clients
Brands across food, home care, cosmetics, education and beyond. Campaigns built with Mithra Production.
Food
FMCG and food producers
Cleaning
Household and personal care
Cosmetics
Beauty, dental and pharmacy
Education
Schools, colleges and institutes
Other Clients
Industry, property and services