Work
How the work translated into results for the brands behind it.
+60% sales growth
Home Care Aug 2025 to Mar 2026
From the start of our work with Kiasa we were good listeners, and fully understood their fears and their requirements. Backed by our past experience and an experienced, professional team, we were able to present them with a strategic plan. Once the work was approved we began on 1 August 2025, and by 31 March 2026 we had increased their sales by 60%, with the support of a campaign.
Category leader in under a year
Food & FMCG Brand build & launch
We were with Banu from the moment the idea was born, helping build the brand and set its working strategy. We spent three months on the brand's pre-launch, raising awareness among consumers across Kurdistan. Thank God, in less than a year of Banu's life we were able to make it a leader in the food-product market.
Working together since 2019
Education 2019 to present
Runaki Institute is one of Mithra Production's permanent clients, and we have worked for them continuously since 2019.
This year’s commercial work produced with Mithra Production: TVCs across FMCG, apps and education.
TVC
Teaser campaign for Banu natural oil.
TVC
Product commercial for the Kiasa laundry range.
TVC
App launch commercial for Paya.
TVC
Brand commercial for Kiasa.
TVC
Commercial for Runaki Institute.
Nothing loads from YouTube until you press play. More work on the Mithra Production channel.
Marketing thinking from Dindar, and the campaign work he leads at Mithra Production.
Marketing isn’t reciting theory. It’s translating your message into the language of the customer’s heart.
When customers only compare price, discounting is suicide. Story and differentiation are what protect the margin.
Most ad budgets get wasted on personal decisions, not data. Here’s how to protect yours.
A 3D product film for Farmona's sunscreen, produced at Mithra.
Production of an advertising video for Farmona's sunscreen line.
Another piece from the Farmona sunscreen launch, produced at Mithra.
Training data turned into a story an athlete can feel.
A 3D product film built to show the band in detail.
A launch film for Strap Iraq, the official WHOOP reseller.
The chef’s secret to perfection. Ad spot for Kurmanj Rice.
Cooked with love, served with care. Ad spot for Kurmanj Rice.
A timeless taste across generations. Ad spot for Kurmanj Rice.
Rooted in science, education and culture. Ad spot for Runaki Educational Community.
From classroom ideas to boardroom success. Produced for Runaki Educational Community.
From a childhood dream to saving lives. Produced for Runaki Educational Community.
Campaigns Strategy
Campaigns built to do more than get attention: they tell a brand's story and move the numbers that matter.
Social OOH
At Mithra Production, a campaign isn't just an ad. It's the success story of the brand behind it, told across every channel it lives on.